UNFOLD
For a school final-year project where we are tasked to create a brand between inclusivity and sustainability as our choices, I chose inclusivity and the topic is ADHD. Having ADHD as a kid has been a challenge and these people are treated and viewed differently from people without ADHD, due to the symptoms that come with it.
My brand name is called 'Unfold' and just like opening and unfolding something to see what's inside, my brand is a non-profit organisation where we reveal the truth on behalf of individuals dealing with ADHD and how they live their daily lives, and the challenges they face as well.
The project requires us to include at least 3 brand touchpoints to help support our brand. For example; social media platforms, a website, posters, short video explanations, mobile applications, etc. I chose Instagram posts, posters, postcards, and a zine as my brand touchpoints.
Brand Statement
Unfold is a non-profit organisation where we unfold the pain and struggles on behalf of individuals dealing with Attention Deficit Hyperactive Disorder (ADHD). Individuals with ADHD, are faced with constant challenges every day. Through building awareness for ADHD, we hope to inspire society to be more inclusive through social, school, and, work environments.
Tagline
Unveil for Understanding Unconditional.
To expose ADHD in order to gain a higher level of knowledge and awareness free of prejudices and biases. This means staying open-minded and willing to learn, even if new information opposes your current views or ideas.
To expose ADHD in order to gain a higher level of knowledge and awareness free of prejudices and biases. This means staying open-minded and willing to learn, even if new information opposes your current views or ideas.
Brand Style Guide
Created on Adobe Indesign.
Brand Touchpoints
Instagram posts
I created these 9 Instagram posts in animated GIFs based on the different symptoms that ADHD people have in them.
The 1st 3 posts are the logo, tagline, and overall poster design of ADHD from the brand style guide. The 4th to 7th posts are my poster designs. And the last 2 posts are extras for my Instagram posts.
Click on the link to view the animation post,
Created on Adobe After Effects.
Posters
The poster designs are printed in A3 dimensions with a QR code to my brand's Instagram account at the bottom right corner.
Created on Adobe Illustrator.
Postcards
The postcard designs are printed in A6 dimensions with a QR code at the back of the card.
Created on Adobe Illustrator.
Zine
The zine is printed in 105 by 150mm. The zine is slightly different that shows the pain and struggles that people with ADHD are going through every day. Adding some photographs to support the zine.
Created on Adobe Indesign.
Photographs edited on Adobe Lightroom.
Text with background colour created on Adobe Photoshop.
Designed by Aaron Yoong / Adobe After Effects, Illustrator, Indesign, Lightroom, Photoshop / Singapore
